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The Peloton

Our blog focuses on innovation in financial services, digital disruption, and fintech.

Bloomberg's article 'Robots Are Coming for These Wall Street Jobs' elicited visceral responses that lacked the foresight to see the resulting opportunities.

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Our latest briefing reviews a recent study about the investment management industry by the World Economic Forum and looks to Adam Grant's new book for answers.

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Our latest briefing discusses why investment managers should consider Kahneman’s book Thinking, Fast and Slow when developing their next product campaign.

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Investment managers must utilize attribution reporting and peer analysis to help decipher The Signal and the Noise within their content marketing strategy.

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Opal's Family Office and Private Wealth Management Forum raised an important question: what will have a greater impact on RIAs, interest rates or blockchain?

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Investment managers have the same choice as Neo in The Matrix: take the blue pill for blissful ignorance or the red pill for the harsh realities of the truth.

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Freewheel sat down with Aberdeen's Head of Digital to discuss innovation and their strong performance in our study, Marketing Technology's Role in Growing AUM.

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Freewheel Marketing was recently selected by WealthManagement.com Industry for a thought leadership award amongst technology providers.

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Freewheel Marketing points to The Mather Group for evidence to suggest that the future of investment management is here, just not evenly distributed.

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Guest contributor Frank Serebrin of Sondhelm Partners details the use of inbound marketing for asset managers and advisors with a supporting infographic.

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